M80 Ring Road

ASPECT Digital was engaged by VicRoads and the State Government of Victoria to develop an animation of the proposed upgrade to Melbourne’s Wester Ring Road (M80). The animation included animated vehicles demonstrating the flow of traffic after the proposed upgrade. The role of the animation was to clearly demonstrate how the proposed upgrade will reduce congestion and crashes and improve travel times. The animation was used widely for community engagement during the planning and project phase of the road upgrade.