Master Builders approached us to create an app that would work as a hubb and digital toolbox for the duration of their apprenticeship. With this tool apprentices would be able to access anything from their job information to the local weather.
The challenge for us to was to ensure the app had the right balance of tools and personal information. The tools were to attract regular use while the personal information was to provide a hib for the apprentices to stay connected with Master Builders and the industry at large.
The success of the app was measured by the number of apprentices taking it up and continuing to use it. Master Builders benefited from a captive audience that used the app to stay up to date and manage their apprenticeship.